If you are wondering how to do on page SEO, then you are already one step ahead in improving your website’s search engine ranking. On-page SEO is the process of optimizing individual web pages so that they rank higher and drive more relevant traffic from search engines. It focuses on both the content and HTML source code of a page.
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Table of Contents
ToggleOn-page SEO refers to all the actions you can take directly on your website to improve its visibility in search results. It includes optimizing content, title tags, meta descriptions, internal linking, site speed, and mobile-friendliness.
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Now let’s break down the essential steps you need to follow to master how to do on page SEO.
The title tag is one of the first things both users and search engines see. It should:
Include your target keyword naturally.
Stay within 50–60 characters.
Be unique for each page.
Example: “How to Do On Page SEO: A Complete Guide for Beginners”
Meta descriptions don’t directly affect rankings, but they influence CTR. Use your keyword once and write a clear summary of the page (150–160 characters).
Example: “Learn how to do on page SEO with proven techniques to improve rankings, boost traffic, and optimize your website for better performance.”
Headings help organize your content for readers and search engines. Make sure your main keyword appears in the H1 and at least one H2. Use H3s for subtopics to maintain structure.
Content is the backbone of SEO. Here’s what to do:
Write detailed, valuable, and original content.
Naturally include your keyword and related terms (LSI keywords).
Answer common user questions related to your topic.
Maintain readability with short paragraphs and bullet points.
Your URLs should be short, descriptive, and keyword-friendly. Avoid numbers or unnecessary characters.
Example: www.example.com/page?id=12345
www.example.com/how-to-do-on-page-seo
Link to other relevant pages on your site. This distributes page authority and keeps users engaged. For example, if you have another blog on “off-page SEO,” link it within this article.
Search engines cannot read images, but they understand alt text. Add descriptive alt tags with your keyword where relevant. Also, compress images to improve loading speed.
Most users now browse through smartphones. A mobile-friendly site is essential for SEO rankings. Use responsive design so your website adapts to all screen sizes.
Fast-loading websites rank better and keep users engaged. Use tools like Google PageSpeed Insights to check your site speed and fix issues such as large images or unnecessary scripts.
Schema markup helps search engines understand your content better and can improve your chances of appearing in rich snippets. For example, if you are writing a recipe blog, schema can display cooking time and ingredients directly in Google results.
While learning on page seo , avoid these common mistakes:
Keyword stuffing (using keywords too many times).
Duplicate or thin content.
Missing alt text in images.
Ignoring meta descriptions.
Poor internal linking structure.
Slow website speed.
Capturing moments with creativity and precision to tell your story.
Crafting Timeless Images, one shot at a time.