In today’s digital-first world, businesses cannot thrive without a strong online presence. Whether you’re a small startup or a multinational company, your ability to connect with customers online often determines your success. This is where digital marketing comes into play. But what exactly is digital marketing, and why is it so crucial in the modern era?
Understanding Digital Marketing
Digital marketing refers to the practice of promoting products or services using digital channels such as websites, search engines, social media platforms, email, and mobile apps. Unlike traditional marketing, which relies on newspapers, billboards, TV, and radio, digital marketing uses the internet and electronic devices to reach audiences directly and more effectively.