2. Write Effective Meta Descriptions

Meta descriptions don’t directly influence rankings but can improve your click-through rate. Write a concise, 150–160 character summary of your page that includes your main keyword and a strong call-to-action.

3. Use Keywords in Headings

Structure your content using clear headings (H1, H2, H3, etc.). Your main keyword should appear in the H1 tag, while subheadings should include related keywords. This helps both users and search engines understand your content.

4. Focus on High-Quality Content

Content is king. Make sure your content is original, informative, and solves a problem for the reader. Naturally include keywords but avoid keyword stuffing. Break up long paragraphs and use bullet points where appropriate.

5. Create SEO-Friendly URLs

Use short, readable URLs that include your primary keyword. Avoid numbers, symbols, or unnecessary parameters. A good example is: yourwebsite.com/on-page-seo-guide.

6. Add Internal Links

Linking to other relevant pages on your site helps search engines crawl your website more effectively and keeps users engaged. Use descriptive anchor text that includes keywords when appropriate.

7. Optimize Images

Use high-quality images that are relevant to your content. Compress them to improve page speed. Always add descriptive file names and alt text to make your images accessible and SEO-friendly.

8. Ensure Mobile Responsiveness

Your site must be mobile-friendly, as Google uses mobile-first indexing. Test your pages on various devices to ensure smooth functionality and readability.

9. Improve Page Speed

Page speed affects both user experience and SEO. Use tools like Google PageSpeed Insights to identify slow-loading elements. Compress files, reduce server response time, and use caching techniques.

10. Implement Schema Markup

Structured data or schema markup helps search engines understand your content better. It can also enhance your listings with rich snippets like reviews, ratings, FAQs, and more.