How to run Google ads

Running Google Ads can be a powerful way to drive traffic to your website, generate leads, and boost sales. Here’s a comprehensive guide in 1000 words to help you get started with Google Ads.

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Step 1: Set Up Your Google Ads Account

1. Sign Up:
   
   • Visit the Google Ads homepage and click “Start now”.
   • Sign in with your Google account or create one if you don’t have it.
2. Create a Campaign:
   
   • Once signed in, click the “New Campaign” button.
   • Select your campaign objective. Google provides various options such as Sales, Leads, Website traffic, Product and brand consideration, Brand awareness and reach, App promotion, and Local store visits and promotions.

Step 2: Choose Your Campaign Type

1. Search Network Campaign:
   
   • These ads appear on Google search results.
   • Ideal for businesses looking to attract customers who are actively searching for their products or services.
2. Display Network Campaign:
   
   • These ads appear on websites within Google’s Display Network.
   • Best for businesses looking to increase brand awareness.
3. Shopping Campaign:
   
   • Show product listings in Google Shopping.
   • Perfect for e-commerce businesses.
4. Video Campaign:
   
   • These ads run on YouTube.
   • Good for visual and brand storytelling.
5. App Campaign:
   
   • Promote your app across Google’s platforms.